Saturday August 25th at 6:30 pm
Stephen Kessler & Zida Borcich
Art of the Editor
Join veteran editors, writers and designers Stephen Kessler (The Redwood Coast Review, Mendocino County Outlook) and Zida Borcich (Real Estate Magazine, Studio Z Mendocino) for a freewheeling conversation about the art of editing, the pleasures and hazards of trying to bring the best out of other writers, the rhymes and reasons of organizing content, the subtle power of page design, the satisfactions of creating a community of writers and readers, and other mysteries of putting together and bringing out a periodical. Zida will discuss the challenges and opportunities of mixing commercial and creative elements in a publication. Stephen will talk about the award-winning 16-year run of the quarterly RCR (1999-2014) and his early ’90s stint as editor of the monthly Outlook. He will also read some poems from his newly published collection, Garage Elegies (Black Widow Press). There will be ample time for your questions and comments in this interactive evening of inspired dialogue.
Stephen Kessler’s poems, translations, essays, criticism, and journalism have appeared over the last fifty years in hundreds of literary magazines, newspapers, anthologies and books, most recently Garage Elegies, new poems from Black Widow Press. His translations of the Spanish poet Luis Cernuda have received the Lambda Literary Award for Gay Men’s Poetry, the Harold Morton Landon Translation Award from the Academy of American Poets, and the PEN Center USA Translation Award. His version of Save Twilight: Selected Poems by Julio Cortázar received a Northern California Book Award. He has edited numerous magazines and newspapers, most notably Alcatraz, an international journal; The Sun, a Santa Cruz newsweekly; and The Redwood Coast Review, four-time winner of the California Library Association’s PR Excellence Award, published on the Mendocino Coast from 1999 to 2014. He is also the editor and principal translator of The Sonnets by Jorge Luis Borges, and the author of a novel, The Mental Traveler. Stephen now lives in Santa Cruz, where he writes a weekly opinion column for the Santa Cruz Sentinel. www.stephenkessler.com
Zida Borcich moved to the Mendocino Coast in 1972. After a lengthy apprenticeship with master letterpress printer Al Moise, she opened her own print shop in 1984. Studio Z Mendocino was one of a handful woman-owned letterpress shops in the country at that time. Her iconoclastic printing—business cards, stationery, wedding invitations, ephemera, whatnot—has been featured in a number of national magazines and newspapers. The little shop, on Main Street in Fort Bragg, trained and employed many women printers (and a few men) over the years, and attracted customers from every state in the Union, and a few foreign countries as well, over its twenty-seven year run. Zida designed and produced a line of stationery and greeting cards that twice won first place awards at the National Stationery Show in New York. Eight years ago she bought Real Estate Magazine, which features, in addition to the real estate ads, a long, local-angle Mendocino County story in each monthly issue. She writes a few of the stories herself, but prefers working in collaboration with other writers. In addition to continuing to do some design and printing work, publish the magazine, and participate in the community in various ways, she is board member of the Mendocino Coast Children’s Fund, a jazz singer, a poet, and a monthly columnist for REM.