Identity Designed: The Definitive Guide to Visual Branding (Hardcover)

Identity Designed: The Definitive Guide to Visual Branding By David Airey Cover Image

Identity Designed: The Definitive Guide to Visual Branding (Hardcover)


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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Designer of enduring logos and visual identities, David Airey runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.

The pages of his design websites — Logo Design Love & Identity Designed — are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, and is included on the reading lists of design courses around the world. The second, Identity Designed, is, in the words of Adobe’s principal designer, Khoi Vinh, “not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.”

Product Details ISBN: 9781631595943
ISBN-10: 1631595946
Publisher: Rockport Publishers
Publication Date: January 22nd, 2019
Pages: 288
Language: English
“Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process.”—Khoi Vinh, principal designer, Adobe

“David Airey has a keen eye for design around the world and a commitment to design excellence. There are gems of original work throughout this book with insightful analysis about what makes each an effective solution.”—Sagi Haviv, Chermayeff & Geismar & Haviv

“Just as every brand designer knows, research is the key to unlocking useful insight and inspiration. Here, David Airey has done just that, speaking with preeminent design studios around the world to find out how they carry out a visual identity project. Identity Designed is a brilliant book bursting with revealing discussion and inspirational work.”—Luke Tonge, director, Birmingham Design Festival

“David Airey has been inspiring designers to do their best for over a decade. His new book continues to build on that legacy. Filled with case studies detailing the ideologies and ideas of many of the most creative studios on the planet, Identity Designed is sure to become an instant classic and an incredible contribution to the design community.”—Bernadette Jiwa, bestselling author and brand story strategist

Identity Designed is an inspiring and intelligent resource for designers and their clients as they redesign their future. Sixteen global case studies offer an in-depth understanding of all of the considerations that contribute to original and lasting design solutions, and successful partnerships between clients and their consultants.”—Alina Wheeler, author, Designing Brand identity

"Another excellent book by celebrated author David Airey. This book is handy for students who want to learn graphic design basics, including company logo design. Even individual designers who dream of making it big in their field should also have this book on their reading list."

Design Hill

"Ideal for design students, independent designers, and leaders who are in the business of expanding their understanding of how effective logos work. Also giving readers a sneak peek of high-caliber projects from a variety of the world’s most talented design studios, this find is sure to deliver in more ways than one."—Just Creative